The Elevator pitch comes from the world of film production. As legend would have it, a hopeful director/writer has to be able to "sell" her pitch about a film script in the amount of time it takes to ride an elevator alongside a big-shot film producer... (see the classic movie "The Player" by Robert Altman for more on this!) The point is that Broadcasting Intentions is easier if there is some planning and preparation! What would we say about ourselves?
The Exercise:
Divide into your existing teams
If there is one large team, divide this into two groups to introduce a bit of playful competition
You have 10 minutes to decide on a 1 minute introduction of:
who you are
what you do, and how you do it
why this works
why this matters
your hopes for the year ahead
Countdown
If you want, use this silly countdown to add a bit of levity (don't let the volume be so loud that it interrupts presenters, though).
Example for trainers/facilitators:
Discussion
How hard is it to summarise "Who are we and what do we do?" in a precise way?
How much variation is there across the team in the ways that you define yourselves?
How much is variation a good thing?
How much variation would become too much?
AMBIT is a platform for teams to start to create ways to talk about and agree these things